SugarConnected Returns! Mark Your Calendars for Your Favorite Virtual Event

If you've kept up to speed with the recent announcements, you'll know that it's an energizing time to be part of the Sugar community! It's almost impossible for this season to get any greater—almost. We're beyond thrilled to announce the return of SugarConnected, SugarCRM's third-annual, virtual customer event series.  

We invite you to mark your agendas, block your calendars, and officially save the date. 

Monday, May 23 

1:00-3:30 pm BST

2:00-4:30 pm CEST

Thursday, May 26  

1:00-3:30 pm AEST 

8:30-11:00 am IST 

11:00 am-1:30 pm SGT/HKT 

3:00-5:30 pm NZT 

Thursday, June 2 

10:00 am-12:30 pm PDT 

1:00-3:30 pm EDT 

This Year Looks Different 

Depending on your tenure as a Sugar customer, you may nostalgically recall our in-person SugarConnection events in San Francisco, Boston, and Paris. We gathered for full days of networking, relishing delicious foods, and getting insight from our executive leadership. With our fourth in-person event on the horizon in Sydney, we had the wind in our sails, and nothing could stop us! Or so we thought. Along with the rest of the world, we pivoted our popular customer event series to a virtual format in March of 2020 and introduced SugarConnected. In fact, it was reported that there was a 1,000% increase in virtual events just in that first year. 

How did people decide which virtual event to attend with that drastic rise in virtual events, webinars, and interacting exclusively in a digital format? The options were limitless. That truth encouraged us to maintain the spirit of flexibility and adaptation to our customers' needs which led us to rethink what SugarConnected would look like in its third year.   

In 2022, SugarConnected returns in a much simpler format to make it easy for you to tune in from wherever you are in the world without losing an entire day. We considered your event feedback over the last two years, and our streamlined event agenda makes the choice of which virtual event to join much easier to make. 

Here’s what you can expect from SugarConnected 2022 

We're inviting all customers to join us virtually for 2.5 hours to hear from our executive and regional leadership team on the future of Sugar and the path we've laid out for our community in the spirit of innovation and serving our customers' unique business needs. When you tune in, you'll be energized by how fellow customers around the globe are leveraging Sugar to eliminate blind spots, busy work, and roadblocks from their users day-to-day. You'll get the opportunity to ask questions in real-time. You'll uncover fresh insights that will help you grow and find new ways to succeed as a customer experience innovator. You'll be among the first to hear the exciting news that will bring us together again in the latter half of the year. By the time you log off the event, you'll feel confident about the innovative capabilities in our blueprint that will help you accelerate growth. You'll be exhilarated by where we're going as a community. All in the matter of a few short hours! 

We can’t wait to reconnect at SugarConnected. Keep your eyes peeled for emails inviting you to register in the next few weeks!