Joyful Reflections on Moments that Mattered

Celebrating Our Year Together 

As the year comes to a close, we want to reflect on the incredible moments we’ve shared with you—our Sugar community. This year, we celebrated innovation, resilience, and collaboration—from new product milestones and ecosystem growth to welcoming a new leader and seeing customers achieve transformational results. 2024 was the year that we celebrated 20 years of SugarCRM! 

We welcomed over 1.3K new members to SugarClub, expanding this community where customers, partners, and teams come together to share insights and solve problems. Our community manager, , accepted a prestigious global award recognizing the SugarClub online community and its positive impact on our customers. These milestones reflect the strength and vibrancy of our growing community. 

But, that’s not all! This year, we’ve also had the privilege of coming together with so many of you, whether it was during a workshop in Chicago or Solihull, one of our 10 CRM Adoption Roadshows, or the many dinners and gatherings we hosted in places you call home, like Italy, Mexico City, Amsterdam, Montreal, Vancouver, Berlin, and beyond. 

These in-person moments were a reminder of what makes the Sugar community so special: the shared commitment to growth, innovation, and connection. 

Take a look back at these memorable moments from the year—we hope they bring back some great memories or inspire you to join us at future events! 

Looking Ahead to 2025 

As we move into the new year, we’re excited to build on this momentum with even more opportunities to come together. We’ll be kicking off the new year with more events, resources, and opportunities to connect—stay tuned for announcements soon!  

Our focus will remain on creating value for you by: 

  • Helping you bridge the gap of "you don’t know what you don’t know"—making you aware of resources and tools that align with your unique goals. 
  •  Supporting you at every stage of your Sugar journey, guiding you to enhance usage and adoption, maximize the value of your Sugar solutions, and achieve your business goals. 
  • Building stronger connections within the Sugar ecosystem through our dedicated Sugar community team, trusted partners, and like-minded peers. 

At Sugar, our core purpose is to deliver value that resonates with you and empowers you to achieve your objectives. 

Thank You for Being Part of Our Journey 

This year, we’ve had so many meaningful opportunities to learn, grow, and celebrate with you. We’re grateful for your partnership and the trust you place in us. 

We hope the holiday season brings you moments of rest, reflection, and joy with loved ones. We can’t wait to see what we’ll achieve together in the new year.