Sugar News

Happy New Year! 2026 is going to be an exciting year for Sugar, and I want to start the year with some updates. I've been in the CRM industry for 30 years, and CRM hasn’t delivered on its promise: making sellers more succe...

Unlocking Your Success with Sugar Sell We are excited to introduce the Sugar Sell Foundations Series, an 8-session customer adoption webinar series designed to help you strengthen your everyday skills and unlock more value from Sugar Sell. Registrati...

Thank you to everyone who joined our live events around the world this year, from New York and Solihull to Berlin, Chicago, Anaheim, Paris, and Barcelona. We used the time to trade real-world AI insights with Sugar experts and peers, then shape uniqu...

Couldn’t make the live session? Here’s the fast, practical recap you can share with your team. Key Announcements Sugar 25.2 sharpens everyday workflows so sellers stay in flow and managers see c...

We've recently made changes to how product Issues appear in the Support Portal. Why the change? We're evolving the way we share product Issue information to make it clearer, more consistent, and ultimately more useful to you. The previous ver...

Dear Customers, At SugarCRM, your feedback is essential to helping us improve your experience and support your business growth. Starting this month, we'll be reaching out to customers with a short survey to understand your favorite aspects of Sug...

We're excited to introduce the SugarCRM Ambassadorship Program, a new way for customers like you to become a recognized leader in your industry, share your success, shape our community, and get recognized for your expertise. The program is d...

Hello SugarClub!  I’m Ophir Sweiry, and I recently joined SugarCRM as Vice President of Product Strategy. Previously, I led Product Design at Gainsight. My passion is building AI-native, precision-selling tools that help sellers spend less...

This summer, we kicked off our Customer Roadshow with two hands-on workshops in New York and Solihull with the goal of creating a space for open conversations and real-world stories from teams evolving their CRM strategies. These half-day sessio...

Boost CRM productivity with SugarCRM’s new AI-powered Intelligence Add-on for Enterprise customers—featuring sentiment analysis and smart summaries.