Sugar News

We recently hosted a live webinar to discuss the highlights of SugarCRM’s latest enhancements. We focused on three core themes: human-centered AI and actionable insights, smarter selling and retention, and global collaboration. Watch the video ...

At SugarCRM, we're on a mission to help you unlock your sales potential. But that mission is about more than just sales–it's about empowering every team across your organization to drive better business outcomes with clarity, confidence, and co...

We've made new updates across Sugar Sell, Serve, Market and sales-i. From smarter tools to global improvements, it's all designed to save you time and help your team work smoothly.   Want to help your team get the most out of these new features?...

Your CRM is more than just software—it’s the foundation for how you engage with customers, streamline operations, and drive business growth. But to get the full value from Sugar, you need ongoing expertise, strategic guidance, and continu...

At SugarCRM, we’re always looking for ways to simplify processes and improve your experience. Recently, we updated our product release cadence to better align with customer needs. Now, we're adjusting how we number new releases fo...

This April, we're bringing updates and enhancements to our cloud products that will help you save time, make smarter decisions, and remove friction from your daily work. The April 25.1 release is focused on helping you: Act faster with ins...

One of the biggest reasons CRM implementations fall short isn't the technology—it's adoption. And one of the biggest blockers to adoption? People don't know what they don't know. We hear it all the time from customers: "I d...

Celebrating Our Year Together  As the year comes to a close, we want to reflect on the incredible moments we’ve shared with you—our Sugar community. This year, we celebrated innovation, resilience, and collaboration—from new&nb...

*This post was written by guest contributor Matt O’Neill, a seasoned futurist and expert in helping businesses adapt to change. For more from Matt, visit futuristmatt.com. During today’s keynote, “You Can’t Be Future Proof, Bu...

Picture this: You’re a Tier 2 support representative. Your day starts with a list of case escalations that have been assigned to you—cases with histories as complex as the customers’ frustrations. Each one represents a problem that&...