Generate Proposal from Opportunity

Hi , 

I am new to SugarCRM, and I would like to Generate a Proposal (Word doc/PDF or JSON) from SugarCRM Opportunity. 

What are the options I have, do I need to use the REST API's or can I create a FORM and populate the form using the Opportunity, and have a custom action which will either dump the JSON file or call my custom code in python which can generate the word doc from a template. 

I need some help. thanks

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