Most CRMs claim a 360-degree view of your customers, but is it everything you believed it would be?
The promise of a complete customer view sounds attractive with improved understanding, higher quality engagement, and increased sales. But is the reality living up to the promise, and is your CRM actually costing your business revenue? During this session, we’ll discuss how to get an accurate customer picture and access the data you need, at the right time, in the right context.
Join Nicole France, Vice President and Principal Analyst at Constellation Research and David Campbell, Vice President of Product Marketing at SugarCRM on May 25th at 11 AM Eastern / 8 AM Pacific / 4PM GMT to learn more including:
- How the quest for a 360 view can actually be an inhibitor to success
- 360-degree vs holistic view
- The role of context in the customer view
- Leveraging Artificial Intelligence (AI) to improve data quality
- Setting up your company for CX success
At the end of the webinar, we will host an Open Q&A Session where you can ask us any questions you have about contextual data, or how to achieve a high-definition customer experience.
Can’t make it to this webinar? Sign up anyway! A recording and a copy of the slide deck will be sent out to all registrants after the event.