Emailing platform based in Europe and alternative to Mailchimp?

Hi Damien,

Here is our experience of solution delivery - without advertising the specific mailing service of many available in the EU: our small customers are usually ok with putting the target list into an emailing tool with manual import (firstname+email address) and setup messages in the tool for running really basic campaigns. At the same time, what they usually are interested in, is closing the loop with on-time reactions on events that are collected by the marketing tool.

We close that gap by setting up the emailing tool to send over utility emails with the structured body as a notification to SNIP service on an event originating in the emailing tool (mostly events of the "website pages were visited" by the addressee or "form X were submitted" - clicks are rarely of interest these days).

Then we set up Sugar to a) automatically parse the body of the utility email on that email is auto-archived by SNIP service and b) display the event in the corresponding record's timeline in Sugar.

It takes about 5-7 hours of our profservices to configure and testout custom body parsing and data population into Sugar to the Account/Contact/Lead record's timeline with LogicBuilder from scratch, however, we usually reuse what we already have and maybe only slightly adjust it in LogicBuilder  - the approach is generic and works for all the emailing services that allow sending structured notifications about emailingsystem-originated events as utility emails.

Hi Damien,

Here is our experience of solution delivery - without advertising the specific mailing service of many available in the EU: our small customers are usually ok with putting the target list into an emailing tool with manual import (firstname+email address) and setup messages in the tool for running really basic campaigns. At the same time, what they usually are interested in, is closing the loop with on-time reactions on events that are collected by the marketing tool.

We close that gap by setting up the emailing tool to send over utility emails with the structured body as a notification to SNIP service on an event originating in the emailing tool (mostly events of the "website pages were visited" by the addressee or "form X were submitted" - clicks are rarely of interest these days).

Then we set up Sugar to a) automatically parse the body of the utility email on that email is auto-archived by SNIP service and b) display the event in the corresponding record's timeline in Sugar.

It takes about 5-7 hours of our profservices to configure and testout custom body parsing and data population into Sugar to the Account/Contact/Lead record's timeline with LogicBuilder from scratch, however, we usually reuse what we already have and maybe only slightly adjust it in LogicBuilder  - the approach is generic and works for all the emailing services that allow sending structured notifications about emailingsystem-originated events as utility emails.

Hi Dmytro,

Thanks for taking the time to detail a reply :) 

We tend to stay away from exports like the plague. WindowsIn France Windows & Excel have a tendency to screw up encoding (after all, UTF8 was invented only in 1992). 

I'll keep looking for something and see if we can industrilalise our Brevo connector. 

Cheers,

Damien