Emailing platform based in Europe and alternative to Mailchimp?

One of our customers has been using Mailchimp + SugarChimp happily for a few years. However, their legal team is worried about the fact that Mailchimp is US-based and that there is currently no aceptable equivalent to the privacy shield. 

Since Sugar Market would be wayyy overkill, I've looked around but could not find a EU-based solution that has a Sugar connector. Well there is Hubspot but that would be a buit risky. I've looked at Sarbacane, Brevo / Sendibnblue and Mailjet, but they all rely on Zapier wich is 1) US-based and 2) priced per call, so not too predictable in terms of costs. 

Developing an integration is of course possible, but would be hardly profitable for a single small customer. Especially including the maintenance. 

What do your small/medium customers use for basic email campaigns? 

Best regards,


  • Hi Damien,

    Here is our experience of solution delivery - without advertising the specific mailing service of many available in the EU: our small customers are usually ok with putting the target list into an emailing tool with manual import (firstname+email address) and setup messages in the tool for running really basic campaigns. At the same time, what they usually are interested in, is closing the loop with on-time reactions on events that are collected by the marketing tool.

    We close that gap by setting up the emailing tool to send over utility emails with the structured body as a notification to SNIP service on an event originating in the emailing tool (mostly events of the "website pages were visited" by the addressee or "form X were submitted" - clicks are rarely of interest these days).

    Then we set up Sugar to a) automatically parse the body of the utility email on that email is auto-archived by SNIP service and b) display the event in the corresponding record's timeline in Sugar.

    It takes about 5-7 hours of our profservices to configure and testout custom body parsing and data population into Sugar to the Account/Contact/Lead record's timeline with LogicBuilder from scratch, however, we usually reuse what we already have and maybe only slightly adjust it in LogicBuilder  - the approach is generic and works for all the emailing services that allow sending structured notifications about emailingsystem-originated events as utility emails.

    Best Regards,
    Dmytro Chupylka
    We make work in Sugar CRM system faster, more convenient and efficient

  • Hi Dmytro,

    Thanks for taking the time to detail a reply :) 

    We tend to stay away from exports like the plague. WindowsIn France Windows & Excel have a tendency to screw up encoding (after all, UTF8 was invented only in 1992). 

    I'll keep looking for something and see if we can industrilalise our Brevo connector. 



    Damien Pochon

    CRM & Digital consultant @ ITS4U Group

  • hi  Damien,
    We have been using an email marketing solution for many years, have servers and offices in UK and Europe.

    if you or anyone else would like an introduction, they'll provide SugarCRM integration free of charge

    Best wishes,



    CRM Business Consultant

  • Hi Damien,

    We had the same issues for our customers in the uk so we created gocampaign powered by mautic, it's a email marketing suite completely hosted within the UK our enablecloud. Https://

    You can find more information here

    If you need anything or would like a demo,  please let me know, the pricing is on the website but starts at £200 per month up to 10,000 contacts inclusive of the full sugar integration all the way down to custom field mapping etc.


    Joe Bushnell 

  • Hello Joe,

    Thank you for your contribution. I had played with Mautic 5-6 years ago. The solution was interesting but still very much in infancy, including on the User Experience side. I also remember a wannabe Marketing Automation solution which would be overkill for the needs of that project although the cost doesn't feel wholly excessive. 

    What is the current status of the project? The fact that it would be hosted in the UK (ie outside of the EU) my be a deterrent. 

    Best regards,

    Damien Pochon

    CRM & Digital consultant @ ITS4U Group

    • The solution has come on leaps and bounds over the last 3 years since being acquired by Acquia ( they also own drupal) we have been supporting the opensource branch for about 6 years and with the new email builder etc it is really a contender. We have also built a robust integration into sugar to allow sugar users to see all mautic activity at a person record so you can report in sugar, drive sugar automations and have sugar dashboards if you like.