Do your current sales and marketing automation platforms help your teams work better together or drive you further apart? Getting marketing and sales teams on the same page can be a difficult task, and it’s only made harder with disparate systems that don’t provide the same data or require you to manually input all of your information to achieve a similar result.
That’s why we’re building an overarching high-definition customer experience platform that provides sales, marketing, and customer service teams with a shared view of their prospects and customers.
Here are just a few of the exciting things you can do when you combine Sugar Sell/Enterprise and Sugar Market:
- Track, manage, and execute on the full buyer’s journey – from building and hosting landing pages, emails, and events, to turning those leads into marketing and sales-qualified leads.
- Create tasks in Sugar Market for BDRs/sales reps to follow up on leads that are going cold.
- Track lead follow-up activity and meet response goals.
- Use lead scoring models to track prospects and send the right content and communications at the right time.
- Keep prospects warm by enrolling them in nurture campaigns that encourage them to take action.
- Onboard new customers with helpful product tips and tricks via targeted email campaigns.
See everything that’s happening across your marketing and sales funnel with the Customer Journey and Timeline features from SugarCRM.
With one shared view of your prospects and customers, your sales and marketing teams can make better decisions about how they communicate the value of your solutions and tailor conversations to focus on what’s important to them.
Want a quick view of how marketing and sales automation can work seamlessly together? Check out this short video:
For more information on the full SugarCRM platform, reach out to your account manager or another SugarCRM contact today.