Hi all,
I've recently had some interesting conversations with customers about which team within an organization "owns" the CRM tool. As the CRM admin for his company, one customer I spoke with has actually reported into three different teams over the years - first IT, then Marketing, then Sales.
This got me thinking about other interactions I've had with customers and there is a pretty interesting mix of ownership when it comes to the CRM tool. I imagine that this ownership can also have a significant impact on how the tool is used. Fill us in on which team at your company "owns" the CRM by taking the poll below. I'd also love to hear in the comments what you feel the benefits/drawbacks are to the tool or your processes based on that ownership.
Thanks!
Jana
