Hi,
Sugar Market users here.
Generally speaking our email open rates (over many many years) for our Members don't dip below 30%. That would be the absolute lowest I've seen. Since the introduction of Apple's email security features that push false…
Hi,
What's the easiest way to re-submit the same list of contacts to a nurture that they have already been through and exited? I'm doing internal testing (sending to colleagues for now) on triggered emails via Nurture.
Cheers, Ed
Why do you need to think about email deliverability?
Email deliverability measures the rate at which your emails make it into your recipient’s inbox and is one of the leading factors in a successful email marketing campaign. Marketers spend a lot of…
Lead follow-up is hard. In an ideal world, you’d have a conversation with every lead, so you can understand where the lead stands in their buying journey, make sure that they have enough information to move down the funnel, and follow up at regular intervals…
Spam traps can be an email marketer’s worst nightmare. It’s a sure-fire way to damage your domain reputation and possibly even blacklist your domain. Spam traps are just that - a trap. They are meant to catch people who have poor sending practices and…
Sugar Market has an out of the box easy to setup double opt in process. When a form is submitted the system sends out a generic opt in email allowing the person to opt in to future communications. However you can also build your own double opt in process…
The technology behind creating content based on your target market has drastically evolved, making the process efficient and easier. According to research conducted by Evergage , many marketers agree that personalization is the most effective strategy…