Blog Posts
  • An Introduction to Content Analytics

    In today’s highly competitive world, to be able to analyze content is essential. Over the past few years, computers and operating systems have improved to a point where they are capable of differentiating a variety of content types. The ability...
    • 22 Dec 2020
  • 3 Reasons Your Lead Follow-up is Broken and How to Fix It

    Lead follow-up is hard. In an ideal world, you’d have a conversation with every lead, so you can understand where the lead stands in their buying journey, make sure that they have enough information to move down the funnel, and follow up at reg...
    • 27 Oct 2020
  • Top 10 Marketing Automation Missteps that will Haunt You

    Whether you're brand new to Marketing Automation, or a veteran user, we all have one thing in common: we've made avoidable mistakes. Although Halloween may look a little different this year, we wanted to help keep the spirit alive by sharing ...
    • 15 Oct 2020
  • How to Save Customer Relationships in COVID-19 and Beyond

    The Covid-19 pandemic has forced businesses to maintain and build relationships with consumers from a distance. With “the new normal”, businesses are now facing a challenge of generating sales during a period of extreme economic hardship ...
    • 20 Aug 2020
  • CRM. It's a journey.

    When you're thinking about implementing a CRM for your business, one of the most important aspects you need to ask your self is this: What are we are looking to achieve? In this article, I focus on the 'CRM Journey' and cover off some of the ways you...
    • 20 Aug 2020
  • Marketing Automation - The Death of Cold Calling

    Industry studies have shown, that due to the ease of research through internet searches and social media;  that 60% of the buying cycle is completed BEFORE the consumer engages the vendor.  That’s a real game changer compared to how ...
    • 11 Aug 2020
  • Email Deliverability 101

    Email Deliverability is something that is a top concern, or should be, for all email marketers. You can create the most amazing campaign in the world, but without good deliverability, your readers won’t ever get to see it. There are a multitude...
    • 11 Aug 2020
  • The Power of Exclude Lists

    Exclude lists may seem like they have a straightforward use case, but there are ways to utilize this feature in your Single Email and Nurture Campaigns to make your life a little easier.  Using exclude lists strategically allows you to work more...
    • 11 Aug 2020
  • Form Design Best Practices

    Web Forms are a powerful tool that can be used to gather visitor information on Sugar Market landing pages or external pages hosted on the internet.  Commonly, forms are used for event registrations, requests for more information, and as a gatew...
    • 11 Aug 2020
  • Using Email Double Opt-In's

    Sugar Market has an out of the box easy to setup double opt in process. When a form is submitted the system sends out a generic opt in email allowing the person to opt in to future communications. However you can also build your own double opt in pro...
    • 10 Aug 2020
  • Did you know you can join nurture campaigns in Sugar Market?

    Recently I created a really large nurture campaign in Sugar Market.  It ended up being about 12 emails about hand sanitizer's many uses.  For example: Give your phone’s screen a shine, or, clean your glasses or sunglasses AND eras...
    • 7 Aug 2020
  • Designing Responsive Emails Using Mobile View in Sugar Market

    It's critical that your emails render properly on mobile devices as most people access emails via mobile: The ability to design an email whilst remaining in the mobile view is simple, yet powerful functionality within Sugar Market's email designer. I...
    • 5 Aug 2020
  • Utilizing a Preference Center

    Utilizing a Preference Center with your marketing communications can be a great way to learn more about your recipients and tailor your communications to their interests. We are all inundated with communications on a daily basis, so it is important t...
    • 29 Jul 2020
  • Sugar Market: Your End-to-End Marketing Automation Platform

    Marketing bridges the gap between consumers and the organization. Most businesses focus highly on marketing and look for innovative ways to increase ROI through marketing automation platforms. Additionally, companies with marketing automation s...
    • 19 Nov 2019
  • 6 SUCCESSFUL TIPS TO CREATING AN ENTICING MARKETING CAMPAIGNS

    Lead Generation Campaigns. They can prove a little tricky at times. Unnecessarily so. Let me give you 6 Successful Tips to Creating Enticing Marketing Campaigns to lure in those Leads. There’s nothing here you won’t be able to start...
    • 12 Nov 2019
  • Revolutionizing Email Marketing Campaigns With CRM And ERP Data

    The technology behind creating content based on your target market has drastically evolved, making the process efficient and easier. According to research conducted by Evergage, many marketers agree that personalization is the most effecti...
    • 7 Nov 2019