Lead follow-up is hard. In an ideal world, you’d have a conversation with every lead, so you can understand where the lead stands in their buying journey, make sure that they have enough information to move down the funnel, and follow up at regular intervals…
Recently I created a really large nurture campaign in Sugar Market. It ended up being about 12 emails about hand sanitizer's many uses. For example: Give your phone’s screen a shine, or, clean your glasses or sunglasses AND erase “permanent” markers from…
The technology behind creating content based on your target market has drastically evolved, making the process efficient and easier. According to research conducted by Evergage , many marketers agree that personalization is the most effective strategy…