Lead follow-up is hard. In an ideal world, you’d have a conversation with every lead, so you can understand where the lead stands in their buying journey, make sure that they have enough information to move down the funnel, and follow up at regular intervals…
When you're thinking about implementing a CRM for your business, one of the most important aspects you need to ask your self is this: What are we are looking to achieve? In this article, I focus on the 'CRM Journey' and cover off some of the ways you…
Email Deliverability is something that is a top concern, or should be, for all email marketers. You can create the most amazing campaign in the world, but without good deliverability, your readers won’t ever get to see it. There are a multitude of factors…
Recently I created a really large nurture campaign in Sugar Market. It ended up being about 12 emails about hand sanitizer's many uses. For example: Give your phone’s screen a shine, or, clean your glasses or sunglasses AND erase “permanent” markers from…
Utilizing a Preference Center with your marketing communications can be a great way to learn more about your recipients and tailor your communications to their interests. We are all inundated with communications on a daily basis, so it is important to…
