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  • SugarClub Champion : Great to hear from Kristjan explain how he uses Club on a regular basis

    Chris Pennington
    Chris Pennington
    Big thank you to Kristjan for sharing his experiences in today's "Club" webinar.  It's was great to hear about how he using the Club to help get answers and engage with other Sugar members.  I like his comment about '...
    • 10 Nov 2020
  • SugarCRM’s Voice of the Customer Program

    Jana Ferguson
    Jana Ferguson
    As we approach the end of 2020, it is an excellent time to both reflect on the past year and look forward to what is coming for 2021. Here at Sugar, one of our most exciting programs that launched in 2020 was our Voice of the Customer program. While ...
    • 3 Nov 2020
  • A GREAT CRM STARTS WITH GREAT DATA

    Michael Baecker
    Michael Baecker
    If people don’t use the CRM, or use it incorrectly, the data becomes stale and – over time - inaccurate. When CRM users are creating a report or a mailing list and they find that data is incorrect or incomplete, a spiral of mistrust begin...
    • 26 Oct 2020
  • Marketing the CRM Project

    Erik Tavenner
    Erik Tavenner
    CRM Project – Internal Marketing Plan A key to a successful CRM project - is to identify the motivators and “Perks” of the CRM  for end-users and then build a groundswell of interest and anticipation around the CRM project...
    • 2 Oct 2020
  • Is your CRM like a can of Coke?

    Adam Frank
    Adam Frank
    We all know the unmistakable sound of a can opening. “tssSSS kr-POP.” It has been proven that we actually respond to that sound, and it affects how we feel about what we're about to drink. There's excitement. Anticipat...
    • 7 Sep 2020
  • How Qlik and Business Intelligence leverage the potential of SugarCRM

    Charles Beneytout
    Charles Beneytout
    Data is a valuable resource for all companies, but they still need to manage and exploit it. Today, many companies still struggle to fully take advantage of it for various reasons. Many don’t take the time to exploit the data at their disposal ...
    • 4 Sep 2020
  • A is for Adoption

    Chris Pennington
    Chris Pennington
    One of the wonderful aspects of my role is the interaction with customers and specifically the varied conversations which I encounter.  The spectrum is broad, and can range from disgruntled to energized.  But in every interaction I cherish ...
    • 3 Sep 2020
  • Marketing and Compliance alignment

    Mykola Bulava
    Mykola Bulava
    Compliance is the obligatory procedure in the finance industry and has a strong impact on CX. Let’s put ourselves on a customer place, who has some issue when passing a compliance procedure to get a particular product but who continues to recei...
    • 25 Aug 2020
  • Get tech adoption right and your team will love you

    Adam Frank
    Adam Frank
    We’ve all had firsthand experience with badly planned and poorly executed tech roll-outs. While new tech is usually intended to improve things for the team, the result can sometimes be the opposite. So how can you increase your chances of a smo...
    • 24 Aug 2020
  • Welcome to SugarClub!

    Chris Pennington
    Chris Pennington
    A message from Chris Pennington, Chief Customer Officer SugarCRM
    • 5 Aug 2020
  • CRM - Have you asked your CUSTOMERS - What they want?

    Erik Tavenner
    Erik Tavenner
    A Key to CRM Success - is THE CUSTOMER  As part of your CX strategy & plan, you should reach out to your customers I Say this because many companies implementing CRM don't..... Ask them What can we do better? What should be easier? Wha...
    • 5 Aug 2020