In the ever-evolving world of customer experience, data is the compass guiding every strategic decision. For a company invested in long-term customer relationships, the SugarCRM platform offers a solid foundation: it centralizes customer interactions...

Field Service is Efficient Revenue Companies are recognizing that field service is often the primary customer touchpoint post-sale and can drive lifetime value, customer retention, and upsell opportunities. Therefore, industries that have long relied...

We've made a subtle but important change to the branding of SugarCRM's marketplace for 3rd party add-ons and integrations. While we used the name "SugarOutfitters" for many years and many were familiar with it, we did find that new customers and...

We recently hosted a live webinar to discuss the highlights of SugarCRM’s latest enhancements. We focused on three core themes: human-centered AI and actionable insights, smarter selling and retention, and global collaboration. Watch the video ...

At SugarCRM, we're on a mission to help you unlock your sales potential. But that mission is about more than just sales–it's about empowering every team across your organization to drive better business outcomes with clarity, confidence, and co...