Record URL in BPM Process email templates for clickable images?

Hello Sugar lovers!

I'm trying to pimp my customer's email reminders by using images. I'd like to make some of them clickable and send the user to the record page. The use case is a reminder to provide a meeting report. 

The issue is that the tag I'm using is transformed upon save and is therefore not interpreted. 

For instance: 

<a href="{::href_link::Meetings::name::}"><img src="myurl"></a>

Is transformed to: 

<a href="%7B%3A%3Ahref_link%3A%3AMeetings%3A%3Aname%3A%3A%7D"><img src"myurl)></a>

Which of course is not interpreded and is rendered as is. 

Am I using the wrong tag? Your help will be much appreciated!

Cheers,
Damien

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