SugarCRM’s CRM Adoption Roadshow brought together customers from around the world to explore practical strategies for driving successful CRM adoption. Whether you joined us live or are discovering this resource for the first time, this content is designed to help you navigate adoption challenges and unlock the full potential of your CRM.
The presentation dives into key topics, including:
- Change management essentials – how to plan and lead effective change.
- Overcoming resistance – understanding common challenges and strategies to address them.
- Tangible adoption tactics – actionable advice you can implement immediately.
Much of the content draws on proven principles from esteemed authors and thought leaders, such as Rick Maurer’s 3 Levels of Resistance and models from Switch: How to Change Things When Change Is Hard by Chip and Dan Heath.
Each slide is paired with detailed notes, providing extra context and practical guidance, making this an enduring resource to inspire fresh thinking about CRM adoption.
Make sure you're logged in to SugarClub, then click the button below to download the presentation and take the next step toward CRM success.