Over the years I’ve worked with lots of customers on their technology implementations. One of the most impactful things you can do to ensure success is to have a clear understanding of why you are implementing a particular tool. Whether it’s CRM, Marketing Automation, or something entirely unrelated. using this reason as your “north star” gives you an anchor when things start getting crazy.
Even if you are well past your implementation, revisiting your current system in relation to where you are now as a company is incredibly useful. If you’re just getting started or need a bit of a refresh, check out the Defining Your Vision section of the GROW Adoption Framework.
Tell us in the comments below – what's your “why”? What problems are you solving for and/or what goals are you striving to achieve?
