At our recent Adoption Roadshows , we caught up with Maureen Flaherty, Chief Marketing and Customer Experience Officer at Kennebunk Savings, a mid-sized community bank serving Southern Maine and New Hampshire.
Kennebunk Savings has been using Sugar Sell Premier and Sugar Market for the past two years to strengthen customer relationships and improve sales processes. But what really stood out in our conversation was how they made CRM adoption a success across their teams.
Rather than seeing Sugar as just another system, Maureen and her team positioned it as a tool that simplifies work and drives better customer interactions. By embedding Sugar into daily workflows and reinforcing its value, they’ve built a culture where teams naturally engage with CRM.
We recorded our conversation with Maureen at the Adoption Roadshow, where she shared actionable insights on what’s worked for them. Check out the videos below to hear her take on:
Looking to boost CRM adoption in your organization? Take a page from Kennebunk Savings’ playbook and learn from their journey!
