Starting in February, Gmail and Yahoo will begin rolling out new sender requirements for bulk senders. We are here to help you understand and meet these new requirements! It is important to note that these requirements are being rolled out periodically and align with existing email deliverability best practices.
Gmail defines a bulk sender as anyone who sends more than 5,000 messages per day to Gmail accounts. Yahoo, however, does not provide a specific volume. With this being the case, we recommend that all Sugar Market customers work to meet these new requirements to avoid impacts to their email deliverability.
Find below a summary of the new requirements. You can review all of the new requirements for Gmail here and for Yahoo here.
All email domains used by senders must have the SPF, DMARC, and DKIM authentication methods set up correctly.
All emails must support one-click unsubscribe and include a clearly visible unsubscribe link in the email body.
Enabling one-click unsubscribe allows email providers that support it to display an unsubscribe button next to your email in the recipient's inbox and at the top of the email when opened; recipients can click this button to unsubscribe from your emails with one click.
Gmail and Yahoo will gradually begin enforcement of all the new bulk sender requirements, excluding one-click unsubscribe.
Gmail and Yahoo will enforce the one-click unsubscribe requirement. There will be no gradual rollout for the enforcement of this requirement.
Both Gmail and Yahoo require that bulk senders ensure the domain in the From: header is aligned with the SPF domain. We have ensured that Sugar Market supports this functionality and are working with customers to make the needed changes to their email-sending domain's DNS settings. You can find more information on making these DNS changes here.
To ensure all our customers can meet the new sender requirements, we are developing a new one-click unsubscribe feature that will be available in the email builder. This feature will be released before June 1.
Ensure that your email domain has the SPF, DMARC, and DKIM authentication methods set up correctly. You can reference Sugar Market’s Technical Setup Guides for step-by-step instructions on setting up these authentication methods. You can use our in-depth authentication verification guide for step-by-step instructions to confirm that your authentication methods are active and valid.
Include a clearly visible unsubscribe link in the body of all your emails. You can find step-by-step instructions on linking your preference page as an unsubscribe link in your Sugar Market emails here.
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