Hello Marketers,
We are excited to announce our latest blog post that delves into one of the most critical aspects of B2B email marketing - deliverability!
Despite the increasing popularity of integrated chat apps, social media, and messenger apps, email has remained central to digital communication. When it comes to B2B, email is still the quickest and most effective channel of communication for receiving and transmitting data. This means email marketing continues to be a powerful lead generation and nurture tool. It’s best to remember that even though your company can create compelling content and offers, but if you’re on a blacklist, your emails will never reach your recipients’ inboxes.
Marketing automation platforms, such as Sugar Market, include deliverability assessment tools to monitor your domain’s reputation and inbox placement rates. This can help you assess minor fluctuations before they become a problem.
Achieving optimal B2B email deliverability requires following a set of tried and true protocols. To help you start, we’ve compiled a list of best practices to improve your email deliverability.
Click here to read more.
Stay ahead with insights, expert advice, and innovative ideas!
