Good Day,
Just recently caught up on the new Yahoo/Google authentication requirements that come into place in Feb 2024. I have a few questions and comments to share with the community,
1) I think most Sugar Market users cover the SPF and DKIM requirements during initial implementation. So, these shouldn't be net new requirements we need to worry about. Agree/disagree?
2) Does Sugar have any implementation content that addresses DMARC Policy Setup, One-Click Unsub, or ARC Headers?
3) One-Click Unsubscribe: Anyone else shifting to a one-click unsub? I noticed the articles I read all mention that this needs to be a 'button'. Curious if people are going to keep using hyperlinks for unsubs or shift to a button.
4) ARC Headers: This seems like a pretty niche requirement to me, so I'm not sure we need to do it. Should only apply if your emails are often being forwarded, but our Sugar Market metrics indicate this is not common. Curious if anyone thinks this is more important than I do.
5) Google's new policy mentions that spam rate needs to be < 0.3%. I know we occasionally spike above this in Google Postmaster Tools. Anyone have any insight on whether single days with higher spam rates will be negatively affected by this policy?
I'm sure I'll think of more!
