BPM LEADS Start Event - Users (Created By is not Record Owner) possible?

Preface:  New to Sugar Sell and Sugar BPM

Creating a Process Definition for LEADS and have the Start Event as: 

     MODULE:         Leads

     APPLIES TO:    New Records Only

     CRITERIA:       Users (Created By is not Record Owner) 

The overall process has 0 issues. However, when tested ALL new records are running the process, not just the new records where the Created by is not the Record Owner.  

How do we get the event to run ONLY for New Records where the Created By is <> to  the Record Owner?

What am I missing or doing incorrectly?   (Sugar Sell version 13.1)

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