Most organizations that make a large-scale investment in CRM understand it’s essential to stay focused on what matters most: winning and keeping customers. Unlock your CRM’s full potential with data and insights from SugarCRM’s 2024...

In today’s volatile market, manufacturing sales have morphed into a complex tapestry. Globalization, automation, and digitalization—these aren’t just buzzwords; they’re forces that actively shape how we sell, ...

The moment you've been eagerly waiting for has arrived! The Customer Breakthrough Awards are back for their third year, and we're officially rolling out the red carpet for your nominations. This isn't just any awards ceremony. It's where we spotlight...

  Since the launch of Sugar Club three years ago in August of 2020, it has been a pleasure to share with our members the milestones we've reached together as a community of customers, partners, employees, and Sugar aficionados, and tod...

This week, Sugar launches our 2024 State of CRM research report. This report chronicles how CRM has undergone significant changes over the past five years, driven by technological advancements, shifting customer expectations, and evolving business ne...