Overview The purpose of this article is to explore alternative approaches to evaluating lead quality and managing records in Sugar Market in lieu of using Market's Lead Scoring Profile . While, in most cases, using the Lead Scoring profile will be the…

Hi, Sugar Market users here. Generally speaking our email open rates (over many many years) for our Members don't dip below 30%. That would be the absolute lowest I've seen. Since the introduction of Apple's email security features that push false…

Do you know why your sales team is winning and losing deals? Are you sure? Is your understanding based on data and feedback from prospects, or from sales team members? According to win-loss leader Clozd , about 60% of sales reps are wrong about why…

Know what can be significantly easier than prospecting and selling to net new customers? Selling to the customers you already have. After all, existing customers are 50% more likely to try new products and spend 31% more when compared to new customers…

No matter what type of business you’re in, success ultimately comes down to your relationship with your customers. Customer satisfaction drives both sustained and increased revenue. Without it, your business will eventually fail. Most organizations…