The Covid-19 pandemic has forced businesses to maintain and build relationships with consumers from a distance. With “the new normal”, businesses are now facing a challenge of generating sales during a period of extreme economic hardship while keeping…

When you're thinking about implementing a CRM for your business, one of the most important aspects you need to ask your self is this: What are we are looking to achieve? In this article, I focus on the 'CRM Journey' and cover off some of the ways you…

The technology behind creating content based on your target market has drastically evolved, making the process efficient and easier. According to research conducted by Evergage , many marketers agree that personalization is the most effective strategy…