CRM Project – Internal Marketing Plan A key to a successful CRM project - is to identify the motivators and “Perks” of the CRM for end-users and then build a groundswell of interest and anticipation around the CRM project. To “sell” the users on the…

We’ve all had firsthand experience with badly planned and poorly executed tech roll-outs. While new tech is usually intended to improve things for the team, the result can sometimes be the opposite. So how can you increase your chances of a smooth tech…