If people don’t use the CRM, or use it incorrectly, the data becomes stale and – over time - inaccurate. When CRM users are creating a report or a mailing list and they find that data is incorrect or incomplete, a spiral of mistrust begins. People stop…

CRM Project – Internal Marketing Plan A key to a successful CRM project - is to identify the motivators and “Perks” of the CRM for end-users and then build a groundswell of interest and anticipation around the CRM project. To “sell” the users on the…

We all know the unmistakable sound of a can opening. “ tssSSS kr-POP. ” It has been proven that we actually respond to that sound, and it affects how we feel about what we're about to drink. There's excitement. Anticipation. You know that you're about…

One of the wonderful aspects of my role is the interaction with customers and specifically the varied conversations which I encounter. The spectrum is broad, and can range from disgruntled to energized. But in every interaction I cherish the opportunity…

We’ve all had firsthand experience with badly planned and poorly executed tech roll-outs. While new tech is usually intended to improve things for the team, the result can sometimes be the opposite. So how can you increase your chances of a smooth tech…