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Reply-to address in Email Campaigns

Jessica Bolts

Hello, in two of our latest email campaigns send, I set up the "from" address and the "reply-to" address to be different. All of the automatic responses though are going to the "from" address. Do automatic replies not apply to the the "reply-to" rule? Thanks in advance!

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    Hi Jessica,

    Thanks for reaching out with your question about automatic responses in your email campaigns. It's a common question we receive.

    Typically, the "Reply-To" address is used for manual replies from recipients, as you might guess. However, automatic responses, such as out-of-office emails, often go to the "From" address. This behavior varies based on the email system setup; some systems respond to the "From" address instead of the "Reply-To."

    I checked online to confirm this and found suggestions that, if applicable to their business, some users set both the "From" and "Reply-To" addresses to the same email. This approach usually helps direct all replies, including automatic ones, to the preferred address.

    This could be something to consider, although it might lead to an increase in 'noise' at that address.

    Regards,

    Michael North

    Sr. Manager, Technical Support