A/B Testing Email Content

Hi there.

In the Sugar Market email builder, I'm trying to A/B test CTA buttons within the email, so I've opted to "A/B test by content."

In the build arena, there is only an option to edit/create the Email A. The Email B is blank, and there's no way to add elements...like blocks for images, text, or anything at all.

Any direction on how to do this?

Thanks!

0 Lynn Catterson 8 months ago

Hello Kaila,

When creating an A/B test email with Email Content as the test factor, you should be presented with the option to copy version A as pictured below.

You can then update the B copy, and have all the tools available. I'd recommend trying this on a new campaign. If this isn't the behavior you're seeing, please contact support@sugarcrm.com to open a support case.

Lynn Catterson
Sugar Market Tech Support Engineer
0 Kaila Angello 8 months ago in reply to Lynn Catterson

Hi Lynn,

Yes, I was not being presented with the option to edit the content for the B version (see screenshot above).

Having played with it a bit, it looks like you cannot duplicate an existing an email to edit, and opt to A/B test content. You have to build from scratch or template.

Thank you!