How Can I Collect a "Lost Reason" as a requirement when an Opp is marked "Closed Lost"?

Hi,

I am using the out of the box sales stage, "closed lost". Can anyone give me some pointers on using a Process to force reps to choose a "closed lost reason" just before or right after marking an opportunity as lost? Lost Reason already exists as a pick list field that we have added to all opportunities.

I have unsuccessfully tried to design a process, and any real world tips would be wonderful! Thanks!