What is the difference between a Target and a Target List?

I integrate with Act-On marketing automation software and have the ability to import Sugar Targets or Target Lists.

I'm familiar with Target Lists but what is a Target?

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  • Cheryl,

    According to our documentation, a target is an individual who is an unqualified prospect that you have some information on but who are not yet qualified leads.  A target list is a list that consists of multiple types of recipients (targets, contacts, leads, accounts, etc.). 

    Hope this helps!

    Lori

Reply
  • Cheryl,

    According to our documentation, a target is an individual who is an unqualified prospect that you have some information on but who are not yet qualified leads.  A target list is a list that consists of multiple types of recipients (targets, contacts, leads, accounts, etc.). 

    Hope this helps!

    Lori

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