What is the difference between a Target and a Target List?

Question

I integrate with Act-On marketing automation software and have the ability to import Sugar Targets or Target Lists. I'm familiar with Target Lists but what is a Target?

Cheryl Clemans · Accepted Answer

Cheryl, According to our documentation , a target is an individual who is an unqualified prospect that you have some information on but who are not yet qualified leads. A target list is a list that consists of multiple types of recipients (targets, contacts, leads, accounts, etc.). Hope this helps! Lori