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Fellow Marketers, How are You Avoiding Webinar Fatigue?

AJ Traver

Covid-19 brought on a lot of change. In-person events were suddenly digital, and marketers started analyzing the content they were producing. Was it what the customer base needed right now? Was it helpful and resourceful? Was it addressing the customers' needs? I recently wrote a blog on how marketers can rethink embracing technology to put customer experience first, but I'm curious to hear what others are doing. With the multitude of virtual events and special webinars, how are you handling webinar fatigue and keeping your customers engaged?

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  • Hi AJ,

    Being a Sugar Partner for more than a decade, Integros suggests webinars that address the target audience challenges, sharing both ideas and practical solutions that are based on Sugar ecosystem tools.

    We try to avoid general informing agenda in our webinars series since we share the vision that repetitive infotouches with the same topic and from via the only one channel makes people tired fairly fast.

    I will ask my marketing teammate to share the experience.

    Best,
    Dmytro

    Best Regards,
    Dmytro Chupylka

    integroscrm.com
    We make work in Sugar CRM system faster, more convenient and efficient

Reply

  • Hi AJ,

    Being a Sugar Partner for more than a decade, Integros suggests webinars that address the target audience challenges, sharing both ideas and practical solutions that are based on Sugar ecosystem tools.

    We try to avoid general informing agenda in our webinars series since we share the vision that repetitive infotouches with the same topic and from via the only one channel makes people tired fairly fast.

    I will ask my marketing teammate to share the experience.

    Best,
    Dmytro

    Best Regards,
    Dmytro Chupylka

    integroscrm.com
    We make work in Sugar CRM system faster, more convenient and efficient

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