Aligning Sales & Marketing through Integration
Thousands of companies use Sugar Sell and Sugar Enterprise to provide CRM to their sales teams. The success of your Sales team and your CRM implementation will rely on a tight integration between your CRM and your Marketing Automation Platform.
Far too often, companies miss revenue or business expansion goals due to a dysfunctional relationship between Sales & Marketing teams. The biggest problems happen when the teams don’t share data effectively and there’s a failure to make smooth hand-offs on marketing generated leads or opportunities.
The biggest step an organization can take to get Sales & Marketing on the same page is to make sure that the technology stack that the teams are using is well integrated.
Here are some of the most popular Marketing Automation tools used by Marketing teams that are well integrated to Sugar Sell and Sugar Enterprise.
#1 - Sugar Market
If a robust integration between Sell and your marketing automation platform is your number one priority, then look no further than Sugar Market! Market and Sell are integrated into the same SugarCloud platform. And if you choose Market & Sell, then can engage with one vendor to keep your sales & marketing processes running smoothly.
Learn more about Sugar Market on our website or by speaking with your Sugar Partner or Customer Success Manager.
#2 - Act-On
For organizations looking for a robust best-in-breed omni-channel marketing automation platform with an excellent Sugar integration then Act-On is the popular choice.
This powerful yet easy-to-use omnichannel marketing solution empowers Sugar customers to nurture leads and drive conversions through innovative AI capabilities and seamless integration with SugarCRM.
Learn more about Act-On Marketing Automation on the SugarCRM Marketplace.
#3 - Mailchimp
Mailchimp is a popular solution for customers that have basic e-mail marketing needs. For customers using Mailchimp, they can purchase the SugarChimp integration from our partner Fanatical Labs on the SugarCRM Marketplace.
#4 - HubSpot Marketing
Many Marketing teams use HubSpot Marketing Hub. There are multiple options for connecting SugarCRM with HubSpot Marketing but we recommend the HubSpot Integration for Sugar from our partner Faye Digital on the SugarCRM Marketplace. Another popular option is the data sync that's available from HubSpot as well.
Browse SugarCRM Marketplace and discover more Marketing Automation Solutions.
Monitor the status of ActiveCampaign marketing emails campaigns along with their Lead Scores from Sugar Sell with the ActiveCampaign for SugarCRM add-on, developed by our partner Techloyce.
Maileon for SugarCRM developed by XQueue GmbH, streamlines marketing operations by automating data sync and reducing manual work. It empowers teams to create and manage email automations seamlessly, driving more effective and personalized campaigns.
Open source fans should check out the Mautic Integrator for Sugar, solution developed by eVolpe Consulting Group.
All add-ons available for sale through the SugarCRM Marketplace are backed by a 30 day satisfaction guarantee! Most offer free trials!
For additional information on these solutions or help figuring out the right marketing automation tool for your business, email us at marketplace@sugarcrm.com.