What’s New in SugarCRM: Global Reach, Smarter Selling, and AI that Drives Results

We've made new updates across Sugar Sell, Serve, Market and sales-i. From smarter tools to global improvements, it's all designed to save you time and help your team work smoothly.  

Want to help your team get the most out of these new features? Join our live webinar on May 7  to get a closer look at what's new and pick up some tips you can take back to your teams.

Here's a quick look at what's new. Start exploring these features today in Release Central and share them with your team!

Now Available Everywhere You Work

Global teams need tools that simplify collaboration and keep everyone connected. These updates remove barriers so you can focus on results:

• Expanded Language Support:  sales-i now supports more languages, so that a company with offices in different regions can adopt the tools without language barriers.
• Global Cloud Hosting: Good news! Many of our newest updates are now available globally. Now, more teams can access the same tools, no matter where they're based or what language they do business in.
• Single Sign-On (SSO) Access Sugar Market and CRM with one secure login.

Smarter Tools for Sales and Service

Customer relationships thrive on clarity and proactive engagement. These new features will help your team deliver better experiences and build stronger connections:

• Instant Account Summaries: Get account history in one view, helping your team get up to speed faster, make informed decisions, and better support customer relationships.
• Last Interaction Snapshots: See the most recent customer engagement at a glance for better follow-ups.
• Automated Sentiment Tracking: Identify customers who need extra attention based on tone in support cases.

Check out a fellow customer's authentic reaction to some of the latest Sugar capabilities in this short video.

Turn AI Insights into Revenue

Your CRM should help you uncover opportunities that drive growth and boost retention. Our AI updates help you surface actionable insights and enhance customer relationships:

• Assisted Selling: Automatically see cross-sell or upsell opportunities.
• Meeting Prep: Instant summaries help reps learn an account in minutes.
• Proactive Alerts: Spot churn risks early to keep accounts engaged.

Join Our Webinar to Learn More

These updates are designed to empower you to work smarter while achieving better results with less effort.

• Join us for a live webinar on May 7 at 9am MT / 11am ET / 4pm UK to see these enhancements in action. Register Now 
• For the full details, visit Release Central.

Start exploring these new features today — and share them with your team!