Webinar Wrap Up - April 2021

From reducing customer churn to aligning your sales and marketing teams, April at SugarCRM was a month of diverse webinar topics! If you didn't get to attend them, fear not—you can always watch them on-demand. So, without further ado, here are the webinars we hosted in April 2021:

Top 3 Ways to Stop Revenue Loss and Customer Churn

In this 30-minute webinar with Christian Wettre, GM for Sugar Sell and Sugar Market at SugarCRM, and Dennis Smith, VP, Sales Mid-Market at SugarCRM, you will learn the following:

  • How much annual revenue is lost to churn
  • Understanding why customers churn
  • Predicting and preventing churn
  • Three ways to help manage churn, including:
    • Account Management
    • Recurring Revenue Management
    • Existing Customer Pipeline Management

Watch the Recording

Are Companies on the Cusp of a Customer Relationship Crisis?

In this webinar, Adrian Swinscoe, CX thought leader and bestselling author of “Punk CX” and SugarCRM’s VP of Product, David Campbell discussed today’s critical challenges, including:

  • Which roadblocks and blind spots are stalling business growth?
  • What is causing customer churn?
  • How is technology transforming the expectation of both sales leaders and customers?

Watch the Recording

The Dynamic Duo: Sales & Marketing Working Together

In this 30 minute webinar, Christian Wettre, GM for Sugar Sell and Sugar Market, and Scott Addington, VP of EMEA Marketing, showcased how to seamlessly align your sales and marketing teams by utilizing CRM and marketing automation technologies.

In this webinar, you will learn the following:

  • The 3 most common challenges
  • Best practices to align sales and marketing
  • The combined power of Marketing Automation and CRM

Watch the Recording

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