Unlock Your Sales Potential—with Clarity, Confidence, and Consistency, and the Power to Do It Your Way

At SugarCRM, we're on a mission to help you unlock your sales potential. But that mission is about more than just sales–it's about empowering every team across your organization to drive better business outcomes with clarity, confidence, and consistency.

You may have noticed our new messaging and fresh focus on smarter selling. So what does that mean for you, especially if you use Sugar for service, marketing, operations, or other custom workflows?

Let's talk about it.

What do we mean by Clarity, Consistency, and Confidence?

These three principles are more than just words–they're the foundation of how we're evolving the Sugar platform:

• Clarity means having all your data in one place so you can leverage what you already have.
  The result: greater efficiency, faster decision-making, and a better customer experience.
  
  
• Consistency means automation and predictability across every workflow.
  The result: a shorter learning curve, faster ramp time, and scalable productivity.
  
  
• Confidence means delivering immediate impact that drives real business value.
  The result: stronger pipeline, increased revenue, and improved customer retention.

These are the three pillars guiding our platform evolution, but there's a fourth that's just as important: "Do It Your Way." That means supporting your unique workflows with the flexibility Sugar is known for, while helping you get value faster, with smarter defaults and guardrails.

This is not a departure. It's a deepening of our value. 

We're proud to support a wide range of use cases–from sales automation to customer service, marketing, operations, and more. Sugar's strength has always been flexibility–and that's not changing. As we evolve our messaging, we remain committed to delivering powerful tools for the entire customer journey.

What's new?

We're sharpening our focus to help teams:

• Sell smarter with AI-powered insights and automation
  
  
• Collaborate across marketing, sales, and service
  
  
• Reach global markets more effectively
  
  
• Streamline processes with usability improvements and platform-wide enhancements

And it's not just for new customers. These updates benefit everyone, from long-time Sugar users to new teams just getting started.

What does it mean for your Sugar experience?

We're continuing to invest in:

• Flexibility so you can work your way, whether in the cloud or on-premises
  
  
• AI and automation to empower users with smarter insights and workflows
  
  
• Seamless integration between sales, service, and marketing, and tighter connections with back-office systems like ERPs
  
  
• Continued development of Sugar Enterprise and on-premises deployments, including upcoming AI capabilities designed to deliver even more value to our on-premises customers

Whether you're using Sugar Sell, Enterprise, Serve, Market, or sales-i, these changes are designed to make your experience better–more intuitive, more connected, and more powerful.

Still your Sugar. Just smarter.

We know change can bring questions, and we welcome them. This shift in messaging is about sharpening how we tell our story–not narrowing who we serve. Our customers span industries, regions, roles and use cases, from sales leaders to service teams, marketers, and operations pros. We deeply value the heritage and diversity of our customers.

We remain fully committed to every part of the platform–Sell, Serve, Market, sales-i, and Enterprise. Our latest release reflects that, with meaningful enhancements across the board. No matter how you use Sugar, our goal is the same: to help you unlock your full potential.

Ready to explore what's new?

 Visit Release Central to learn more about the latest release that brings our new messaging to life, and join us live for a walkthrough of the latest platform updates:

• AMERS/EMEA: May 7 at 8am PDT | 11am EDT | 4pm BST [Register Here]
• APAC: May 7 at 10am AEST [Register Here]
• Recap and recording here: What's New in SugarCRM: A Recap of Our Latest Webinar  

If you have additional questions, get in touch!

Let's unlock your potential–together.