SugarCRM Named First Time Leader In Nucleus Research's Marketing Automation Value Matrix

Did you hear the big news? In addition to our amazing placements on G2’s Summer 2022 Reports for CRM and Marketing Automation, SugarCRM has placed as a Leader for the first time in the 2022 Nucleus Research Marketing Automation Technology Value Matrix Report. Also included in the report are companies like Adobe, HubSpot, Oracle, and Salesforce. Thanks to our customers and the great things that they had to say, you’ll see how we compare to these vendors in the Marketing Automation space.

Here’s a few great takeaways:

  • Sugar is ranked higher than Salesforce in usability, which is calculated based on several factors including the modernity of the interface, intuitiveness of the application, availability of role-based views and in-application coaching and training, training requirements, mobile access, and the impact on user productivity.
  • Sugar is the only vendor in the Leader’s Quadrant with an arrow attached to our dot indicating, in this case, that we are trending positively vs. the other vendors in the market.

This placement is a testament to the great strides Sugar has taken with Sugar Market to ensure it’s a marketing automation solution that represents the needs of our customers and is continuously improving. Our biggest thanks go to the customers who were willing to share their experience and speak with the analysts at Nucleus Research. We are forever grateful for your honest feedback and support.

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