Step Up and Shine: Nominations Open for the 2024 Customer Breakthrough Awards!

The moment you've been eagerly waiting for has arrived! The Customer Breakthrough Awards are back for their third year, and we're officially rolling out the red carpet for your nominations. This isn't just any awards ceremony. It's where we spotlight YOUR stories, YOUR breakthroughs, and YOUR successes! 

From our mainstays to a special edition category, this year features eight distinctive award categories designed to capture the brilliance and diversity of our global customer base.  

Get your nominations in by November 11! While we'll make a private email announcement to our winners in December, the big reveal and dazzling award ceremony will unfold on January 8, 2024. 

Start your nomination now! 

Not sure which award(s) you should nominate for? Review our Customer Breakthrough Awards Page or the eligibility details below: 

Customer of the Year Award (4 Regional Winners to Be Selected) - Customers who have leaned into automation to mature their business processes and have measurable ROI to show for it, such as an increase in the volume of customer data, time saved, increase in revenue, etc. These customers show a strong commitment to Sugar and engage with resources like services, partnerships, or SugarClub to seek new ways to expand their use and continuously improve and innovate. 

Sales Excellence Award (1 Global Winner) - SugarCRM customers who leverage Sugar Sell or Sugar Enterprise, either on-premises or in the cloud, to automate sales processes, remove manual data entry and create reliable data to support unique business needs, and have achieved significant KPI improvements or growth, such as increased win rates, short sales cycles or productivity rates. 

Service Excellence Award (1 Global Winner) - SugarCRM customers who leverage Sugar’s customer service solution, Sugar Serve, for things like ticket management, omnichannel communications, automated routing, and dashboards to achieve significant KPI improvements in customer service, such as improved SLAs, CSAT, NPS scores, first call resolution scores, or retention rates. 

Marketing Excellence Award (1 Global Winner) - SugarCRM customers who leverage Sugar Market to support business goals with significant KPI improvements, such as an increase in MQLs, lead conversation rates, or productivity levels. 

Breakthrough Technology Partnership Award (2 Winners/1 Joint Award) - A SugarCRM Reseller or ISV Partner, along with a customer, wherein the partner, whether offering consultancy, implementation services, or app integrations, acts as an advisor. The partner deeply comprehends the customer’s needs and business and collaboratively works to guarantee customer success with a significant business impact, such as optimized productivity rates, sales or service successes, time and budget savings, etc. 

Artificial Intelligence Excellence Award (1 Global Winner) - A customer that has successfully implemented Sugar Predict for a scenario in Marketing, Sales, or Customer Service to power exceptional business-critical predictions, such as predictable forecasting, AI-powered lead conversion, opportunity-close predictions, or sentiment analysis. 

Customer Experience Award (Previously CX Innovation Award) (1 Global Winner) - SugarCRM customers who leverage two or more of the core products and/or utilize Sugar add-ons to centralize their business on one platform. By connecting their technology and processes across teams, they cultivate a customer-centric culture to craft a high-definition customer experience with proven impact, such as increased acquisition rate, retention rate, CSAT, business growth, efficiency, etc. 

Industry Excellence Award (1 Global Winner) - A customer that has successfully implemented SugarCRM and integrated it into core solutions to support business goals such as simplifying the supply chain management, managing dealer network, and closing gaps in sales coverage. 

Whether you believe your story is award-worthy or not, or you're the SugarCRM Partner or champion convinced of your nominee's achievements, we want to hear from you. 


You can nominate yourself, or you can ask your SugarCRM Partner or Sugar champion to make a nomination on your behalf.  


Familiarize yourself with the guidelines and agreements on our submission form. 

Still curious? Get inspired by last year's winners and see who took the crown! 

Lock in your nomination and let the world watch you shine at the Customer Breakthrough Awards 2024!