It’s been a monumental few weeks at SugarCRM. Now that we can take a breath, we can take a look at the amazing awards, announcements, and launches that have taken place in the Sugar realm.
Notable Awards
SugarCRM Wins 2021 CRM Excellence Award - Sugar Sell with SugarPredict Honored for Improved Predictability and Performance in Sales Operations
Sugar was recognized for its Sugar Sell sales automation solution with SugarPredict, which brings data-fueled artificial intelligence (AI) to CRM users. With an AI-infused CRM platform, teams can benefit from the next-best-action guidance, lead-conversion tips, opportunity-close predictions, and recommendations on Ideal Customer Profiles (ICPs), even with limited or incomplete data.
SugarCRM Garners Gold Stevie® Award Winner Honors for Best New Product – Relationship Management in 2021 American Business Awards® - Sugar Sell with SugarPredict Leverages Data-Fueled Artificial Intelligence for Breakthrough Sales Performance
Sugar Sell with SugarPredict, has been named “Best New Product” in the Relationship Management Solution category in the 19th Annual American Business Awards®, earning the platform a coveted Gold Stevie® Award.
Notable Announcements
SugarCRM Helps Companies Reach New Levels of Predictability and Unveils New Branding to Drive It Home - New AI Models Power the Platform That Does The Work For Marketing, Sales, and Service Teams
SugarCRM Inc. brought SugarPredict to marketing automation to facilitate rapid and reliable marketing lead qualification and prioritization through AI-powered predictive lead scoring. SugarPredict is a powerful AI engine that breaks down sales and marketing barriers holding back the full potential of CRM and marketing automation solutions.
What Important Sugar Brand Changes Mean for Our Company, Our Customers, and Our Industry - It’s Time to Let the Platform Do the Work
In early May, we launched “Let the platform do the work,” which symbolizes our solemn commitment to creating a higher standard for CRM, one with the potential to remove blind spots, busy work, and roadblocks at every level and at every stage of the customer journey so that customers can deliver the kind of high-definition customer experiences their business needs and their customers crave.
Tying It All Together with AI for Sugar Market
Both the awards and the announcement that we’ve extended SugarPredict capabilities into our flagship marketing automation solution, Sugar Market, come as Sugar doubles down on its commitment to making the hard things easier for marketing, sales, and customer service teams to support the kind of high-definition customer experiences businesses need and customers crave. The news reinforces Sugar’s new brand message and design, reflecting the value of Sugar’s cloud-based, AI-driven platform for marketing, sales, and customer service teams.
