SugarBPM triggers

We have successfully created a Sugar BPM process that executes when a new contact record is created in the SugarCRM Enterprise front end.  However, we have a daily load process created by a third party vendor that creates new contact records in SugarCRM each day.  It's a PHP script which queries an internal system for new contact records and creates a corresponding record in SugarCRM through SQL insert statements.  When contact records are created through the PHP process, our Sugar BPM process does not execute.  Is there something we can do to force our Sugar BPM process to also be triggered through when contact records are created through our daily PHP load?

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