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Outlook 365 Configurations for Email Campaign Success

Michael Compisi

Does anybody have some good guidance on how best to configure Outlook 365 to support outbound email campaigns?  We are having some challenges in getting email campaigns out the door without triggering O365 shutdowns/flagging for suspicious behavior.  It seems as though our parameters within Sugar are set below (more conservative) than their recommended thresholds so it seems to be pointing to O365 configuration issues.  Any insight would be greatly appreciated.

Thanks.

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    I'd suggest using a dedicated email marketing platform, apart from all the features and benefits, you also avoid having your email server IP blacklisted which will in turn affect deliverability of your normal day to day emails from the same email server.

    I understand costs for something like Sugar Market may be too high for a small business, but there are many much lower cost options out there.

    .

    CRM Business Consultant

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  • 0

    I'd suggest using a dedicated email marketing platform, apart from all the features and benefits, you also avoid having your email server IP blacklisted which will in turn affect deliverability of your normal day to day emails from the same email server.

    I understand costs for something like Sugar Market may be too high for a small business, but there are many much lower cost options out there.

    .

    CRM Business Consultant

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