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Voice of Customer / Feedback integration with SugarCRM

Glenn Buchan

77% of consumers view brands more favorably if they seek out and apply customer feedback.

In 2021 we are looking to roll out a VoC initiative to collect feedback from our customers. This could range from NPS/CSAT type surveys on support to product feedback questions. It makes sense for this information to live within the CX / CRM platform. 

Have other companies using SugarCRM integrated this successfully and do you have advice on how we do that? How do you do it at Sugar?

I see SurveyRocket has a SugarCRM plugin. Has anyone had experience with this? Is this a good choice or is this type of development expected within the SugarCRM roadmap.

Looking forward to your thoughts!

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    We are looking at doing the same thing right now. I was actually just talking to a couple of folks from Sugar, but on the deployment side. Last year we used Microsoft Forms because it allows branching. But then none of the data is in CRM.

    They suggested External Form Connector so I am going to play with that over the next few days to see if I can link it to Microsoft Forms to get the logic/branching we need.

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  • 0 Sugar Employee Badge

    We are looking at doing the same thing right now. I was actually just talking to a couple of folks from Sugar, but on the deployment side. Last year we used Microsoft Forms because it allows branching. But then none of the data is in CRM.

    They suggested External Form Connector so I am going to play with that over the next few days to see if I can link it to Microsoft Forms to get the logic/branching we need.

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