Voice of Customer / Feedback integration with SugarCRM

77% of consumers view brands more favorably if they seek out and apply customer feedback.

In 2021 we are looking to roll out a VoC initiative to collect feedback from our customers. This could range from NPS/CSAT type surveys on support to product feedback questions. It makes sense for this information to live within the CX / CRM platform. 

Have other companies using SugarCRM integrated this successfully and do you have advice on how we do that? How do you do it at Sugar?

I see SurveyRocket has a SugarCRM plugin. Has anyone had experience with this? Is this a good choice or is this type of development expected within the SugarCRM roadmap.

Looking forward to your thoughts!

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