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Ending an IP warming period

Dia Apostolakis

Hello, a client of ours has been in an IP warming phase since June 2019 - they've been batching a 10K list in about 6 batches of ~2,500 recipients on a semi-regular and monthly basis. They are wondering if they can end the warming / batching period. Does this seem like a good idea, or is it too early to end the warming period? If they have a campaign that needs to go out on the same date and time, what do you suggest for over 80k recipient list? Should they still be sending the campaign out in batches or can they send it one shot of 80k?

  • 0

    Hi Dia,

    The most important thing when sending, either during a warming period or after, is consistency. If you have the need to send to a larger than normal set up recipients, which would cause a spike in your sending volume, then you would want to build up to that number or break the send into smaller batches that are more in line with your typical sending patterns. Alternatively, if you will continue sending to that larger number of recipients consistently, then you would want to steadily increase your send volume over a period of several days and then maintain that volume on a consistent basis moving forward. 

    Thanks!

    Jana 

    Director, Customer Enablement | SugarCRM

  • 0 in reply to Jana Ferguson

    Hi Jana, I have a quick follow up question.

    I'm aware that if the batch size is too big, Sugar Market will break down that batch into a smaller size -- is there a recommended number (10,000 for example), that we should not exceed per batch?

    Thanks

  • 0 in reply to Dia Apostolakis

    When using the batch feature it will be whatever the even divide between the number of batches and the total size of your list is. We do stage emails in batches of 1000, but that would not have a significant impact on the timing of those emails deploying - as in the amount of time between the staging batches would not be enough for a receiving server to view them as a separate send. 

    It is all dependent on your normal sending cadence/size for that domain. You can typically double in size each day - for example, if you typically send 5k emails daily, then you can go to 10k the next day and 20k the day after that, and so on, then monitor each day to see if you experience any sort of metering (this will be emails sitting in an "unconfirmed" status on the email campaign dashboard). If so, you will want to decrease your sends and scale more slowly. 

    Thanks,

    Jana

    Director, Customer Enablement | SugarCRM