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Customer Service: Putting Sugar to Work to Create Loyal Customers

2020-12-16T17:25:00Z

We all know what a bad support experience feels like: the humorous, yet entirely too relatable, issues with IVR's that somehow ends with you banging your phone against your forehead. Or when you get transferred to three different people and are a...(read more)

SugarClub Champion : Great to hear from Kristjan explain how he uses Club on a regular basis

2020-11-10T16:24:00Z

Big thank you to Kristjan for sharing his experiences in today's "Club" webinar. It's was great to hear about how he using the Club to help get answers and engage with other Sugar members. I like his comment about '...(read more)

A GREAT CRM STARTS WITH GREAT DATA

2020-10-26T10:13:00Z

If people don’t use the CRM, or use it incorrectly, the data becomes stale and – over time - inaccurate. When CRM users are creating a report or a mailing list and they find that data is incorrect or incomplete, a spiral of mistrust begin...(read more)

Marketing the CRM Project

2020-10-02T13:11:00Z

CRM Project – Internal Marketing Plan A key to a successful CRM project - is to identify the motivators and “Perks” of the CRM for end-users and then build a groundswell of interest and anticipation around the CRM project...(read more)

Is your CRM like a can of Coke?

2020-09-07T12:42:00Z

We all know the unmistakable sound of a can opening. “tssSSS kr-POP.” It has been proven that we actually respond to that sound, and it affects how we feel about what we're about to drink. There's excitement. Anticipat...(read more)

How Qlik and Business Intelligence leverage the potential of SugarCRM

2020-09-04T15:30:00Z

Data is a valuable resource for all companies, but they still need to manage and exploit it. Today, many companies still struggle to fully take advantage of it for various reasons. Many don’t take the time to exploit the data at their disposal ...(read more)

A is for Adoption

2020-09-03T01:19:00Z

One of the wonderful aspects of my role is the interaction with customers and specifically the varied conversations which I encounter. The spectrum is broad, and can range from disgruntled to energized. But in every interaction I cherish ...(read more)

Marketing and Compliance alignment

2020-08-25T12:02:00Z

Compliance is the obligatory procedure in the finance industry and has a strong impact on CX. Let’s put ourselves on a customer place, who has some issue when passing a compliance procedure to get a particular product but who continues to recei...(read more)

Get tech adoption right and your team will love you

2020-08-24T12:34:00Z

We’ve all had firsthand experience with badly planned and poorly executed tech roll-outs. While new tech is usually intended to improve things for the team, the result can sometimes be the opposite. So how can you increase your chances of a smo...(read more)

5 Tips for Outstanding Customer Service via Messengers and Chats

2020-08-21T12:08:00Z

Messengers and chats have changed the world of customer service. Customers prefer them to conventional channels, like telephoning and emailing, as it is an easy, quick and convenient way to communicate with companies. Here are five quick tips to empo...(read more)

Welcome to SugarClub!

2020-08-05T18:02:00Z

A message from Chris Pennington, Chief Customer Officer SugarCRM(read more)

CRM - Have you asked your CUSTOMERS - What they want?

2020-08-05T16:11:00Z

A Key to CRM Success - is THE CUSTOMER As part of your CX strategy & plan, you should reach out to your customers I Say this because many companies implementing CRM don't..... Ask them What can we do better? What should be easier? Wha...(read more)

5 Customer Service Tips for the New Normal

2020-05-27T20:51:48Z

Amid an ongoing, global pandemic, companies are slowly starting to let nonessential workers back into their offices.Whether you had to shut down completely or adapt to a fully or partially remote workforce, you’ve been adjusting to a new reali...(read more)

Aligning CRM with your Customer Support

2020-01-09T21:13:17Z

Some things are just better together. Customer relationship management (CRM) and customer support software make a great couple. They complement each other, make the other’s job easier and work together toward a common goal. A powerful CRM plat...(read more)